Get interactive at Snap-on’s Masters of Metal Tour

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Get interactive at Snap-on’s Masters of Metal Tour

The Snap-on Masters of Metal Tour is showcasing the newest Snap-on tools and equipment to Snap-on nation members in venues coast-to-coast.

“The Snap-on Masters of Metal Tour has been a resounding success as we have seen many events drawing long lines of Snap-on customers waiting to tour the interactive trailer,” said Yvette Morrison, vice president of marketing, Snap-on Tools Group. “Adding hands-on features to the tour has taken an already impressive event to another level.”

Featuring customized mobile units full of Snap-on tool offerings, the Snap-on Masters of Metal Tour is an interactive tour that celebrates automotive service technicians as the “masters of their trade.” Snap-on says the Masters of Metal Tour provides these “masters” a hands-on experience with the newest and most exciting products Snap-on has to offer.

The highlight of the tour is the Snap-on mobile units featuring state-of-the-art touch screen technology that lets Snap-on customers interact with engineering and design of the product. This allows visitors to see firsthand how Snap-on tools are created and manufactured.

The Snap-on Masters of Metal Tour is open to the public and is scheduled to stop at over 85 locations across the United States and Canada in 2012.

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