Cardone Creates New Structure for Sales Leadership

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Cardone Industries Inc. has created three managing director roles as part of a new sales leadership structure. The three new managing directors report directly to CEO Stan Gowisnock.  

“Our customers rely on the value Cardone offers,” says Gowisnock. “We have an extensive selection of quality products and a vast amount of technical knowledge. As we continue to expand our product lines and focus on new technology, we want to be able to meet our customers’ increasing demands with the expertise and commitment to integrity that Cardone has always delivered. This new leadership structure in our sales organization will allow us to create better strategic partnerships with our customers, to better serve them well into the future.”

George Dunham, a 26-year Cardone marketing and sales veteran, has taken on the new role of managing director, business development. In this role, Dunham is responsible for corporate marketing, channel management and business integration, which includes customer program creation, contract administration, sales planning, reporting and new business project management.

Cardone also welcomes industry veterans Dennis Diaz and Jamie Fiffles, who join the company as Managing Directors of Sales. They will share the responsibility of leading Cardone’s sales team, which is comprised of more than 50 professionals across North America. 

Diaz joins Cardone from Factory Motor Parts (FMP), where he oversaw fleet, car dealer and national account sales. Prior to FMP, Diaz served at ITW and Ashland International/Valvoline International. 

Fiffles joins Cardone from IPD/BU Drive, an aftermarket and OEM manufacturer of heavy-duty engine components, turbos and gaskets. Prior IPD/BU Drive, he served at Transtar/Axiom, Centric-StopTech, OCA/BBB, and Lucas Automotive. 

Cardone, founded in 1970, is a supplier of automotive replacement parts with over 5,000 employees across the USA, Canada and Mexico. The company’s offerings include more than 90 remanufactured and new product lines. For more information, visit

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