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Aftermarket Auto Parts Alliance Hires Industry Veteran Mike Cole

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Aftermarket Auto Parts Alliance Hires Industry Veteran Mike Cole

The Aftermarket Auto Parts Alliance has hired industry veteran Mike Cole as director of product and marketing at Alliance Parts Warehouse.

Cole has extensive experience in the aftermarket divided between the distribution and manufacturing sides of the business, and started in the automotive industry in vehicle service and repair. Most recently he served as senior merchandise manager for Advance Auto Parts, with previous stints at Dana, CSK, and Blue Magic where he gained experience in sales, marketing, and category management.

"Alliance Parts Warehouse holds a strategic significance to the Alliance's future," says Dan Rader, vice president of product and category management. "When we started the search for this position, it was imperative that we find someone that had global sourcing and category management experience intertwined with a strong understanding of sales and marketing. We are fortunate to have found someone who possesses all those qualities and more. We are confident that Mike will hit the ground running at Alliance Parts Warehouse and start contributing immediately.”

Headquartered in Little Rock, Ark., Alliance Parts Warehouse is a multi-purpose enterprise that services all Alliance members. The Alliance Parts Warehouse consolidates and distributes products from over 80 manufacturers, including exclusive Alliance brands like Perfect Stop, Parts Master, and Autobody Master, for weekly shipments to Alliance shareholders in the US, Canada, and Mexico.

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