Federated Customers Enjoy Getting Dirty With Kenny

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Federated Customers Enjoy Getting Dirty With Kenny

Federated Auto Parts reports its Federated Car Care Center members have been successfully hosting their own “Get Dirty with Kenny” driving events across the country featuring race driver Kenny Schrader and his crew.

“Our annual ‘Get Dirty with Kenny’ driving experience is always a really popular event, so we decided to take it on the road this year so even more customers could participate,” says J.R. Bishop, motorsports and event marketing director for Federated Auto Parts.

“Many Federated members have hosted Kenny Schrader and his team at local dirt tracks already this year and they have told me they enjoyed it so much that they want to do it again,” says Bishop. “I’m confident that those members scheduled to host Kenny and his crew later this year will feel the same way, too.”

Kurt Vleck, president of Federated-member Lafayette Warehouse, hosted a customer outing in June at Kokomo Speedway and was very happy with the outcome: “Kenny and his team provided an over-the-top experience for our customers and staff,” says Vleck. “We would have missed out on this opportunity if it had not come to our town as the majority of our customers cannot leave their businesses to travel to this kind of function. This was the best customer relations event we have ever done and Kenny is one of the best personalities with customer relations I have encountered.”

Another Federated member, Vaca Valley Auto Parts of Fairfield, Calif., hosted its own “Get Dirty” event for its Federated Car Care customers in June at the Antioch Speedway.

Traci Taylor, sales manager for Vaca Valley, says, “Getting dirty with Kenny Schrader was a great experience for us, our customers and our vendors. It is a day that our customers are still talking about.”

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