Donny Seyfer Will Define the Connected Car at Texas Training Event

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Donny Seyfer Will Define the Connected Car at Texas Training Event

Donny Seyfer, an industry expert on telematics and new car technology, will present “Defining the Connected Car” during his Service-EDU keynote presentation in the Dallas/Fort Worth area.

Seyfer’s talk is part of a two-day advanced automotive repair training course May 13-14 at the Universal Technical Institute (UTI) campus at 5151 Regent Boulevard in Irving, Texas.

“Telematics, connected cars and autonomous vehicles are all the new buzzwords that are going to disrupt your business,” says Seyfer, the co-owner of Seyfer Automotive Inc. in Wheat Ridge, Colo. “Part of a technician’s preparation for new vehicles entering their bays is knowing what to prepare for.”

Seyfer’s keynote address is designed to help technicians understand new technologies and how to position their repair shop for success in what he describes as a “brave new service world.” He will provide independent repair shops with a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis for connected cars.

“My bottom line message to shop owners: ‘Don’t panic, change is profitable,’” says Seyfer.

With more than 30 years of experience, Seyfer is an ASE master mechanic, an ASE certified service consultant, AMI accredited automotive manager and the current chairman of the Automotive Service Association (ASA).

Founded in 1961, Seyfer Automotive provides general repair, maintenance and diagnostic services to owners of late model American, Asian VW and Jaguar automobiles and trucks with a special focus on diagnostic and difficult-to-solve problems.

The Dallas/Fort Worth area Service-Edu program kicks off Friday, May 13, with Seyfer’s keynote address, along with dinner, orientation and networking from 6 p.m. to 8 p.m.

Training courses are scheduled Saturday, May 14, from 8 a.m. to 5:30 p.m. and are taught by leading industry trainers from Gates, Mahle, NGK Spark Plugs, and Timken. Each manufacturer’s training course is focused on their area of expertise in the following product categories: accessory belt drive systems (ABDS), coolant systems, engine components, filtration, ignition system, thermal, timing belt systems, tools and equipment and wheel end.

Registration is $49 per person and includes the training courses, along with Friday dinner, Saturday breakfast and lunch, and opportunities to win raffle prizes. In addition, NGK Spark Plugs will give away a grand prize of two tickets to a Richard Petty Driving experience anywhere in the U.S.

Service-EDU is sponsored by Gates, Mahle, NGK Spark Plugs and Timken, four OE automotive parts manufacturers who supply the aftermarket with tens of thousands of SKUs, representing 25 different types of parts in nine product categories. Service-EDU is a new training program for professional automotive technicians held in partnership with the campuses of Universal Technical Institute  across the United States.

To register for the Irving, Texas training event, visit

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