Towels to cushion Bosch brakes in new packaging

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Towels to cushion Bosch brakes in new packaging

Robert Bosch LLC has introduced a towel-wrap interior packaging concept for its line of Bosch Blue Disc brake pads. Bosch premiered the new packaging during the 2014 Automotive Aftermarket Products Expo (AAPEX.)

Based on extensive market research and customer feedback, the concept is intended to reduce the amount of interior packaging, while still protecting the pads, and to be more environmentally-friendly by using a material that technicians can repurpose to clean their hands after servicing a customer’s vehicle. The new Bosch towel wrap package is currently being rolled out as a running change.

“Our new Bosch towel wrap package replaces the traditional paper and shrink wrapping previously used in Bosch packaging with a heavy-duty cotton towel in a distinctive blue color similar to those used by technicians,” says Robert Backode, director of product management, Bosch Brake Components LLC. “It offers the technician a quality branded product delivered in a package that makes it convenient and easy to use.”

Bosch Blue brake pads offer comprehensive coverage of domestic, Asian and European vehicles from 1956 through the current model year. With more than 1,100 SKUs, Bosch brake pads provide 99 percent coverage for vehicles on the road in North America.

For more information on Bosch Blue Brake Pads, please visit

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