ACDelco Simplifies Brake Branding
ACDelco is simplifying the name of its Professional brake line, a move aimed at showcasing the depth and breadth of the line’s all makes/all models offerings and helping installers and consumers better understand the choices within the company’s good, better and best tiers.
ACDelco is simplifying its “better” all makes/all models aftermarket brake tier with the name “Professional.” The Professional brake line continues to provide premium aftermarket brake coverage for 95% of all domestic and import vehicles in North America.
The ACDelco family of brake products has three tiers:
Good: The ACDelco Advantage tier consists of more than 2,200 SKUs and offers aftermarket pads, shoes, drums and rotors for GM and non-GM makes and models. Advantage brake friction and drums / rotors feature the fit, form and function of premium brakes at a value price. They provide a 12-month / unlimited miles warranty.
Better: The ACDelco Professional line is the premium aftermarket offering for GM and non-GM makes and models. It includes more than 13,000 SKUs and offers pads, shoes, drums, rotors, cables, hardware kits, hoses, wheel cylinders, master cylinders, and remanufactured calipers and brake boosters. Professional pads and shoes carry a limited lifetime warranty for wear-out, and other Professional brake products are warranted for 12 months / unlimited miles.
Best: The ACDelco GM Original Equipment line includes more than 5,400 SKUs (100 percent of GM model coverage through warranty) and offers pads, shoes, drums, rotors with exclusive Duralife™ technology, hoses, wheel cylinders, master cylinders, exclusive ABS modules, calipers, cables and exclusive brake pipe service kits. GM OE brake products are computer developed or designed, dyno tested, tested on the vehicle and offer a 12-month / 12,000-mile warranty.
All ACDelco brake products installed by a member of ACDelco’s Professional Service Center or Key Fleet programs are covered by a 24-month / 24,000-mile warranty.
ACDelco also offers police-specific Professional pads and fully coated, damped iron rotors with specific vane configurations. New Professional Severe Duty rotors provide improved brake pedal feel and up to a 30-percent improvement in pad wear based on testing.
In addition, there are ACDelco fleet brake applications for school buses, medium-duty trucks and air disc brakes for Class 8 trucks. New Service Vehicle calipers with silicone boots cover full-size vans from Chevrolet, GMC, Ford and Dodge.