Rancho brand celebrates 60th anniversary

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Rancho brand celebrates 60th anniversary

Tenneco Inc. reports its Rancho brand kicked off its 60th anniversary celebration at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week.

The Rancho booth included a 2014 Jeep Wrangler JK and 1952 Jeep Willys that featured an array of Rancho systems, shocks and accessories.

First launched by Clarence Shook as the family-owned “Rancho Jeep Supply” in Los Angeles, the Rancho brand will celebrate its 60-year-long history rich in product innovation and involvement in the off-road industry during 2015. The brand – growing from a popular off-road and Jeep-specific parts supply business to the design of conversion kits, roll bars and safety belts for early Jeeps to the suspension and ride control manufacturer it is today – has always been one of the leaders in off-road innovations and product designs, says the company. The Rancho brand also has enjoyed a history of involvement in the off-road community and its stewardship.      

“It’s an exciting milestone for such a renowned brand,” says Chris Gauss, director, performance products, Tenneco. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”     

Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more for a variety of trucks, sport utility vehicles and Jeeps as well as a variety of specialty applications. A brand long identified as the aftermarket solution for Jeeps, the Rancho brand has been an industry pioneer since 1955. The Rancho brand is best known for its best-selling shock absorber, the Rancho RS5000, and the adjustable shock absorber, the Rancho RS9000 XL.

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