TI Automotive will rebrand Walbro high-performance fuel pumps

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TI Automotive Ltd. is transitioning away from the Walbro brand name to the brand name TI Automotive for its high-performance aftermarket fuel pumps.

The company made the announcement at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week.

The company plans to market all of its high-performance aftermarket products under the TI Automotive brand.

“The TI Automotive name may be new to some in the aftermarket, but our products are not,” says David Barbeau, managing director of global aftermarket for pump and module systems.

“For over 60 years, Walbro products have been synonymous with innovation and performance here in the United States. That same commitment to product performance comes with our move to exclusively use the TI Automotive brand.”

The company says the change is essential for its “product portfolio to reflect its global scope.”

Some of the world’s highest performing production vehicles like the Koneigsegg One:1, Dodge Viper, Dodge Challenger SRT Hellcat, Charger SRT Hellcat and Bugatti Veyron feature TI Automotive fuel systems technology, according to the company.

“Our automotive fuel pumps deliver superior flow throughout a wide pressure range, to produce major horsepower gains, unrivaled performance and unmatched durability,” says Barbeau.

TI Automotive fuel pumps and modules are designed for quiet, efficient, low-voltage performance and unsurpassed durability. They are specifically engineered to meet the demands of today’s high-pressure, high-flow engines with efficient and robust performance, according to the company.

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