Permatex Reorganizes Sales Force

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Permatex Reorganizes Sales Force

Permatex has reorganized its sales force.

Recently appointed Director of Sales Daniel Clarke will oversee the new organization. Clarke noted, “Over the past two years, we have been  assessing our approach to the traditional channel and determined that it was time to make some changes based on market trends we noticed. To that end, we put a new organization in place that is in the ideal position to meet and exceed the goals of our channel partners and ensure our continued success.”

Permatex’s new traditional sales channel organization will be handled in four key segments: OE and aftermarket parts manufacturers, automotive distributors, heavy-duty distributors and service providers, and specialty distributors.

Doug Johnson, national account manager, will oversee the OE and aftermarket part mManufacturers and specialty distributors. This includes marine and powersports. Johnson has been with Permatex for 19 years and has served as regional manager for the traditional aftermarket, sales manager groups & special markets, and account executive key accounts.

The automotive distributors segment will be handled by Jeff Morgan, newly promoted national account manager of automotive groups, and Eric Dutra, national account sales manager.

Morgan has worked at Permatex since 2000, serving in a variety of roles including account manager – southeast U.S., account manager – key accounts, and national sales manager – groups and key accounts. He will be responsible for major automotive parts groups as well as independent automotive buying groups.

Dutra has over 20 years-experience in the automotive aftermarket. Previously, he was director of sales for Justice Brothers Inc., channel sales manager for Pace Edwards Co., and western regional sales manager for Berryman Products.

The heavy-duty group will be led by Ben Patterson, national account manager – heavy-duty segment. Patterson has worked for Permatex for over 30 years in a number of capacities including district manager, senior district manager, and national account manager. He will handle all heavy-duty customers, while managing dealer direct programs and implementing an aggressive marketing campaign throughout all levels of distribution. He will also oversee buying groups and guide the rep agencies.

All of the teams will be supported by Curtis Haines, inside technical sales support, and Caitlin Hendrix, inside sales representative.

Permatex markets a wide range of products under ITW brand names such as Permatex, Fast Orange, Spray Nine, The Right Stuff, Threadlocker Gel Twist, and Grez-Off.

Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include a headquarters and state-of-the-manufacturing, distribution, and technical center in Solon, Ohio, and a management and sales office in Hartford, Conn..

Permatex is a division of ITW (Illinois Tool Works Inc.), a U.S.-based corporation, founded in 1912. More information is available at:

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