Industry People

Mahle to Award Dodge Challenger as Grand Prize

Order Reprints
Mahle to Award Dodge Challenger as Grand Prize

Mahle Aftermarket Inc. has launched its 2019 “Drive with the Original” technician promotion – featuring a one-of-a-kind 426 cubic-inch Hemi Dodge Challenger as the grand prize.

The promotion was announced at the Daytona 500. The car, to be built by Petty’s Garage, will be finished and tested in time to be awarded to the winner at the Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, taking place from Nov. 5 - 7, 2019.

“Last year’s ‘Drive with the Original’ promotion received over 70,000 total entries and was a huge hit at AAPEX,” says Jon Douglas, general manager, Mahle Aftermarket North America. “We’re excited to again be partnering with Petty’s Garage and feel this year’s Dodge Challenger is going to be a real showcase for Mahle gaskets, filters, pistons and rings, Clevite engine bearings, and Mahle engine parts.”

This is the third year for the Mahle “Drive with the Original” promotion. In 2017 the grand prize was a twin-turbo, 1,000 hp 2017 Ford Mustang from Petty’s Garage. In 2018, Mahle went back in time to offer a resto-mod 1968 Petty’s Garage Chevrolet Camaro RS as the grand prize. This year the horsepower gets kicked up a notch as Mahle and the Petty’s Garage Team look to approach 1,100 hp with the custom Challenger.

The “Drive with the Original” promotion will start on March 1, 2019, and run to Oct. 1, 2019. Four finalists will be randomly selected from all entries to receive a trip for two to AAPEX. The “Original,” Richard Petty, will be present when the finalists each select a key from The King’s signature Charlie One Horse hat – one of which will start the grand prize Mahle Dodge Challenger.

In addition to the grand prize, hundreds of additional instant prizes will be awarded, including Richard Petty Driving Experiences, autographed Richard Petty signature Charlie One Horse cowboy hats and autographed #43 die-cast model cars.

Information on entering the “Drive With The Original” promotion is available on specially marked Mahle gasket boxes.

For more information about Mahle Aftermarket and its brands, visit or contact your local sales representative.

Related Articles

Mahle Aftermarket Awards Dodge Challenger to Grand Prize Winner

Mahle Kicks Off 4th Tier of Race Promotion

Mahle Launches 'The Choice of Champions' Technician Promotion

You must login or register in order to post a comment.