Dorman Releases New OE Fix Guide
Dorman Products Inc.’s OE Fix Guide tells the stories behind dozens of OE Fix products, showing how the company's engineers diagnosed failure points in original designs, and found ways to simplify replacement or make upgrades to increase performance and reliability.
“Many counter people and service technicians know to check Dorman first whenever they need a replacement part, but we want to make sure they also know why to choose Dorman first,” says Dorman President and CEO Kevin Olsen. “This new guide perfectly showcases all the creative ways we design and engineer parts to solve common repair problems.”
An OE Fix is a Dorman-engineered part that is exclusive upon release and improves on an original equipment design, the company reports.
OE Fix products add value in multiple ways, such as by strengthening materials to prevent future failures, modifying design to reduce installation time, or allowing replacement of only the failure-prone component instead of an entire assembly, the company notes.
Dorman has always featured OE Fix parts in each of its monthly New Product Announcements, which are emailed warehouse distributors, jobbers, counter people, service technicians and do-it-yourselfers. These parts are also highlighted on Dorman’s website with the trademark wrench-shaped OE Fix logo. This new guide organizes many different OE Fix parts released in recent years, and describes them in more depth, with extended details and feature stories on some of the most popular favorite fixes.
“We always hear from counter people and service techs that they love these OE Fix ideas, but it’s tough to tell the whole story in only a couple bullet points in a standard catalog,” says Tom Donoghue, Dorman’s vice president of marketing. “The new OE Fix Guide really allows us to tell these design and engineering parts stories in the detail that our customers want.”
The OE Fix Guide is currently being distributed through Dorman customers, including major retailers and automotive shops throughout North America. You can also view an interactive digital edition, along with other OE Fix videos and multimedia, at www.DormanProducts.com/OEFix.