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Alliance Promotes JC Washbish to VP Marketing

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The Aftermarket Auto Parts Alliance Inc. promoted John Carlson “JC” Washbish to vice president of marketing. He will continue to lead the marketing efforts for the Alliance including promotions, branding, communications and events.

“Our entire Alliance headquarters sales and marketing effort is coordinated to improve the competitiveness of all Alliance shareholders,” says Corey Bartlett, chairman of the Alliance board of directors and president and CEO of APH. “JC and his marketing team continue to develop methods to help us grow our market share! We are delighted to have him on our staff!”

“The marketing effort at Alliance headquarters is better than ever before,” says Brian Weiss, treasurer for the Alliance board of directors and president and CEO of Warren Distributing.

The Alliance held its’ Aftermarket Jackpot Convention in Las Vegas during the 2018 Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) Show hosting over 3,500 technician professionals. “JC oversaw every detail of our Jackpot Convention,” says Eli Futerman, secretary for the Alliance board of directors and co-president of Hahn Automotive. “And following the convention’s spectacular result, it was time to elevate his title to the position where he is playing!” 

Carlson was previously the director of marketing, having joined the Alliance in this capacity in June of 2016.  Prior to joining the Alliance he was an account executive with NGK Spark Plugs (U.S.A.) Inc. in Wixom, Mich. While at NGK, Carlson was responsible for several major accounts including Pepboys, Blain’s Farm and Fleet, Mills Fleet Farm as well as servicing NGK’s Caribbean market.

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