ATP transmission filter kits get new look

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ATP transmission filter kits get new look

As part of its new brand identity initiative, ATP Automotive has introduced new packaging for its transmission filter kits.

 "ATP transmission filter kits are the preferred choice of professional service technicians, so we wanted to be sure that the new packaging was not only attractive, but conveyed the superior quality they have come to trust,” says Luke Perkowski, director of marketing and product management for ATP Inc. “The new, modern design is tri-lingual for broader market appeal and features easy-to-read instructions on the outside of the box to help techs get the job done right the first time.”

ATP Automotive’s transmission filter kits feature the company’s 3rd Hand pan gasket, a unique design featuring guide holes that catch transmission pan bolts, making transmission filter replacement fast and easy. The distinctive new packaging features the simple seven-step instructions for replacing the transmission filter in English, Spanish and French.

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