Purolator Offers New Tools on Revamped Website
Mann+Hummel Purolator Filters LLC has launched an updated website. The redesigned site features bold branding and the company's renewed promise and tagline: “Nothing Gets By Us.”
Along with a new look, www.pureoil.com houses an extensive library of product images and brand videos to create an enhanced visual experience for visitors to the site, while helping to familiarize them with the company’s updated product offerings and brand.
The website features a more user-friendly interface and simplified navigation. Visitors to the site can access helpful tools, such as the filter look-up, competitive interchange, and buyer’s guide tools. The filter look-up allows users to plug in the year, make, model and engine type to find the right filter for their vehicle. The competitive interchange allows users to easily find the right Purolator filter to replace a competitive brand on their next oil change. A comprehensive buyer’s guide supports the commercial sales channel.
“The new Purolator website not only serves as a platform to showcase our refreshed brand and product lines, but also provides helpful resources for our customers,” says Tina Davis, senior marketing manager for the North American aftermarket for Mann+Hummel Purolator Filters. “We designed the site so visitors can easily access the information they need when considering an oil filter purchase.”
Purolator has also reenergized the company’s social media channels for Facebook, Twitter and YouTube to offer timely company and industry updates. These channels can be accessed through the website: www.pureoil.com.