Tenneco Adds Second 'Shockmobile' To Its Monroe Brand Campaign
Tenneco Inc. has added a second mobile marketing vehicle to its ‘Shockmobile’ campaign promoting Monroe brand shocks and struts.
The two 28-foot-long, glow-in-the-dark Shockmobiles communicate the importance of inspecting and replacing worn shock absorbers and struts. Tenneco recently christened its second mobile marketing vehicle for a 2,000-mile road trip to the 2015 Automotive Aftermarket Products Expo (AAPEX), Nov. 3-5, in Las Vegas.
Tenneco says it doubled its fleet of Shockmobiles in response to the first vehicle’s overwhelming popularity among automotive service professionals and consumers and to prepare for next year’s celebration of the Monroe brand’s 100th anniversary.
The vehicles are designed to help educate consumers on the importance of having their vehicles’ shocks inspected and reinforce service providers’ recommendations to replace worn shocks and struts.
Both Shockmobiles – featuring 100th anniversary graphics, “Made for the Road Ahead” trade message and “#Monroe100Years” and “#Shockmobile” hashtags – will be present in and around Las Vegas throughout AAPEX.
“Monroe has been a leading innovator in product technology and trade and consumer marketing throughout its first 100 years, so it’s only fitting that we demonstrate that leadership once again in conjunction with our centennial celebration,” says John Perrin, director of marketing and engineering, North America aftermarket.
“Our first Shockmobile has been a huge hit among our trade partners and consumers – in fact, we have had far more requests for visits that we can accommodate. Our second vehicle will extend our reach to dozens of additional cities over the next year.”
The Shockmobiles departed Michigan for Las Vegas on Oct. 24 and will visit more than a dozen U.S. cities and several landmarks – including Mount Rushmore and the Grand Canyon – during a three-week round trip to and from AAPEX.
The first Shockmobile, christened in 2014, is towed by a Monroe-badged and Monroe OESpectrum strut-equipped Ford Escape, while the new vehicle rides behind a 2016 Kia Sorento decorated in Monroe colors.
Each Shockmobile features a translucent fiberglass OESpectrum “shock absorber” that is illuminated from within the shock tube for maximum visibility at night.
“These vehicles attract a lot of attention from other drivers as well as pedestrians, both day and night, which is great news for our brand and for every business that carries and installs Monroe products,” Perrin says.
To learn more about the Shockmobiles, Monroe ride control products and plans for the brand’s 100th anniversary celebration, contact your Monroe or Tenneco sales representative, visit the Tenneco exhibit (No. 1625) at the 2015 AAPEX Show, November 3-5 in Las Vegas, and log on to www.monroe.com.
Tenneco is an $8.4 billion global manufacturing company with headquarters in Lake Forest, Ill., and approximately 29,000 employees worldwide. Tenneco designs, manufactures and markets clean air and ride performance products and systems for automotive, commercial truck, and off-highway original equipment markets, and the aftermarket. Tenneco’s principal brand names are Monroe, Walker, XNOx and Clevite Elastomer.