Federal-Mogul Unveils Mobile-Friendly Website For New Wagner Brand Identity
Federal-Mogul Motorparts’ website for Wagner braking and lighting products is the company’s first communications resource to feature the brand’s new look and feel as well as an array of mobile-friendly tools.
The company says the new website for Wagner braking and lighting solutions features a fresh, modern brand identity, in-depth product and technical resources and a mobile-friendly, responsive design that helps ensure a fast, convenient user experience.
“We want all current and future customers to understand the Wagner brand’s unique position in the automotive service industry, where it leverages our global OE leadership and extensive research and development capabilities to deliver best-in-class braking solutions for today’s passenger vehicles,” says Christine Fisher, group brand manager, Federal-Mogul Motorparts.
“From start to finish, customers can rely on our new website to identify the best Wagner product for their vehicle, find it at a convenient location and install it with expert information at their fingertips.”
Federal-Mogul Motorparts says the new website serves as a comprehensive resource for customers seeking information on the latest braking and lighting products. The site also includes detailed technical tips designed to help customers perform comprehensive, high quality brake repairs, a “Find My Part” lookup tool, and “Where to Buy” and “Find a Mechanic” locator features.
Do-it-yourselfers visiting the new site can use the innovative “name generator” to have fun by assigning a name to their vehicle based on a combination of personality cues, driving preferences and other variables.
An all-new, mobile-friendly design ensures that whether a user visits the site from a smartphone, tablet or computer, it will offer the same fast, seamless experience. To see the brand’s new look and the website’s mobile-friendly functionality, visit www.WagnerBrake.com.
Additionally, the website and branding tie together Wagner and the Federal-Mogul Motorparts Garage Gurus technical education initiative, which offers on-site, online and on-demand technician training and support.
Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp.