Auto Care Association study shows online buying is big
The Auto Care Association is highlighting a snapshot of the results of its new online study, E-Tailing in the Automotive Aftermarket. The association defines e-tailing as the purchase of parts on publicly available websites.
One infographic shows five of the study's online purchasing trends essential to existing and future businesses. Some of the key findings include:
- E-tailing accounts for $6 billion in replacement parts sales;
- Service providers make more online parts purchases than consumers/DIYers;
- Online parts sales will double in volume by 2018; and
- Automotive replacement parts are among the top purchases in overall online consumer purchasing trends.
“Our new infographic provides unique insight into the e-tailing purchase behaviors that are most impacting our industry,” says Kathleen Schmatz, president and CEO of the Auto Care Association. “These select details from our groundbreaking new study provide succinct perspective of this growing trend, and how it is shaping our industry now and in the future.”
The E-Tailing in the Automotive Aftermarket full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys, and in-depth interviews within the auto care industry. It serves as the foundation for the association to provide a unified estimate of online sales within the aftermarket. In addition to the full report, the research is also available in four modules: executive summary, market size and growth, repair shop and installer survey results and consumer and vehicle owner survey results.