Boer named sales and marketing VP for Wells

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David Boer has been appointed vice president of sales and marketing, aftermarket, for Wells Vehicle Electronics. In his new capacity, he is responsible for all sales, marketing and customer service activities for the global Wells Vehicle Electronics business.

Boer most recently served as vice president of new product development for UCI-FRAM AutoBrands where he helped to identify a number of key growth opportunities and led efforts to commercialize several new products. Additionally, he played important roles in working with leading UCI-FRAM customers to increase revenue and improve commercial activities.

“David has provided important perspective on developing vehicle electronics markets and leading edge technology, says Wells Vehicle Electronics President David Peace. "He understands how these technologies will impact markets and evolve over time. And he will provide important marketing and sales leadership as we continue to commercialize these new products in the future. We look forward to having him join our team.”

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