Gabriel introduces Answerman Advantage loyalty program

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Gabriel (Ride Control LLC) is introducing a loyalty program for technicians and shops in the U.S. in early 2015. The Gabriel Answerman Advantage program will include point of sale materials, promotions, rewards, and business tools.

“Gabriel is eager to offer its comprehensive Answerman Advantage loyalty program to service professionals and is targeting an early 2015 launch date,” says Gerry Stea, senior director of sales and marketing.

“We’re calling it ‘Answerman Advantage’ because the program will include information and answers on the benefits of new shocks and struts, and with each Gabriel sale, the technician has the advantage of earning points toward rewards.”

The loyalty program will include a series of Gabriel branded point of purchase and point of sale materials for service professionals to use in the front and garage areas of their shops as well as educational selling tools. Installers will be able to earn points on each sale of Gabriel shocks and redeem points for rewards.

The company says Gabriel promotions will be part of the program as well as a technical support for service professionals at the toll-free Gabriel Answerman line. In addition, shops will receive a locator listing on Gabriel’s website.

For more information on Gabriel and its products, visit

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