SMP targets diesel market with new Articles, catalog, training and more
Standard Motor Articles Inc. (SMP) has launched a new and improved Standard diesel line featuring a completely revamped remanufacturing process, rigorous testing procedures, expanded coverage, new packaging and competitive pricing.
The launch will be supported by a new diesel-specific catalog, diesel technical training, enhanced sales support and a new diesel section at www.StandardBrand.com.
“We are very excited about our new diesel launch,” says Phil Hutchens, vice president engine management marketing. “It reaffirms our commitment to the diesel and turbocharger categories while delivering the category leadership our customers have come to expect from Standard. With our new diesel offering, we believe our customers have everything they need to capture a share of this important and rapidly growing segment.”
The diesel line includes more than 300 SKUs in nearly 40 categories, including import and domestic. The offering includes top movers in diesel fuel injector, fuel injection pump, high pressure oil pump, turbocharger, and fuel pressure regulator categories, and more.
SMP is planning another major release for its diesel and turbocharger lines for Q4 2015. Currently, 19 new categories have been created for release by the end of this year.
For additional information, visit www.StandardBrand.com.