Bosch launches Digital Marketing University
Bosch has announced a significant new benefit for repair shops that are members of its Bosch Car Service program.
According to a recent Google research study, 43% of drivers today search online or on their mobile phones when deciding where to take their vehicle for service. Going beyond traditional parts and technical training to help Bosch Service Centers reach these consumers, Bosch is launching its Digital Marketing University to provide new training programs and tools in areas such as website marketing, web scheduling, social media, loyalty and search engine marketing.
“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” says Michael Lippman, marketing manager for the Bosch Car Service program. “With our new Digital Marketing University, we’ll give them the assistance they need to grow their businesses.”
“Google research indicates that 70 million searches on automotive aftermarket services are conducted monthly,” adds JP Persico, manager of the digital marketing team for Robert Bosch. “These tools are aimed at helping Bosch Service centers enhance and increase their digital appearance.
“Our initial training sessions will introduce the latest digital marketing technologies,” continues Persico. “These sessions will be followed by webinars and access to online resources, keeping shops in our Bosch Service network at the forefront of digital marketing.”
“We will be rolling out our Digital Marketing University in the next few months,” says Bobby Bloom, senior vice president, Robert Bosch Automotive Aftermarket. “In doing so, Bosch Service centers will have tools beyond all other programs in the automotive aftermarket to attract the digital-savvy consumer.”
The Bosch Service network is a network of top independent repair centers, servicing gasoline, diesel and hybrid-powered vehicles. Bosch Service centers receive quality parts, diagnostic and wheel service equipment and training from Bosch, the largest automotive original equipment and aftermarket parts manufacturer in the world.
“We encourage independent repair shops to consider joining the Bosch Service network,” says Lippman. “Partnering with the world’s largest supplier of automotive parts and systems to vehicle manufacturers and the aftermarket provides shops with access to the most current technical service information, highest quality parts and a wide variety of merchandising tools,” he said.
For more information, see www.boschcarservice.us.