AAPEX: Mitchell 1 ProDemand 1Search delivers OEM/experience-based info

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AAPEX: Mitchell 1 ProDemand 1Search delivers OEM/experience-based info


Mitchell 1 launched the ProDemand with 1Search at the 2013 Automotive Aftermarket Articles Expo (AAPEX) Show, a new search technology in its ProDemand repair information software. 1Search delivers complete OEM and experience-based information together in a single lookup.

ProDemand with 1Search streamlines the search process by integrating data from the SureTrack diagnostic resource to provide comprehensive, categorized repair information in a user-friendly interface, making it easier than ever for users to find the complete information they need to repair vehicles accurately and efficiently.

“Last year, Mitchell 1 introduced SureTrack to the marketplace and it has been an amazing success story,” said Ben Johnson, director of Article management, Mitchell 1. “This year, we have integrated the SureTrack data into ProDemand, our premium source for OEM content. With this new global search feature, users can improve their efficiencies by keying in their search term from a single location to retrieve a wealth of information sorted into easy-to-use categories.”

Combining OEM and experience-based information provides immediate visibility to complete content to help technicians quickly solve the repair problems for the vehicles in their service bays. Vehicle-specific data in SureTrack is generated from millions of successful fixes from professional technicians and consolidated from numerous sources, eliminating the need for technicians to log in multiple times to access different sources to gather and analyze information.

The 1Search feature in ProDemand incorporates a single search field for entering diagnostic trouble codes, components or symptoms, which then returns information from Mitchell 1’s vast library of OEM content as well as detailed parts replacement records, tips and Real Fixes from SureTrack’s experience-based information database.

The information is organized into the familiar tabs in the ProDemand dashboard, enabling the user to easily find the most relevant information to solve their specific repair problem.

“The new 1Search enhancement continues to drive our strategy of providing the most complete repair information in the industry so service professionals can increase efficiency and fix more cars. That’s at the very core of everything we do at Mitchell 1,” Johnson said.

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