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Veyance boosts Gatorback brand

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Veyance boosts Gatorback brand

Veyance Technologies Inc., manufacturer of Goodyear Engineered Articles and the Gatorback brand, announces the release of 227 new part numbers to its automotive aftermarket and heavy-duty Article lines.

The latest additions provide even more vehicle coverage for some of the brand’s most popular Articles:

110 automotive hoses

34 industrial belts

27 tensioners and pulleys

25 automotive belts

12 straight radiator hoses (silicone)

11 pressure washer hoses

8 timing kits

Over the past two years, the company has added more than 1,000 part numbers as part of its concerted effort to expand coverage to more domestic and import vehicles. Gatorback belts and hoses now cover more than 98% and 95%, respectively, of vehicles in operation. 

“We use DataDrive, our market intelligence system, to anticipate our customers’ replacement needs and quickly add those parts to meet market expectations,” says Tom Lee, marketing manager at Veyance Technologies. “We’ll continue to invest in all of our Article lines in order to provide our customers with optimized inventories.”

For more information, visit www.goodyearep.com.

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