NGK and NTK Update Coverage for Spark Plugs and O2 Sensors
NGK Spark Plugs (U.S.A.) Inc. reports NGK and NTK have announced carry forward coverage representing a significant impact on its spark plug and oxygen sensor sales opportunities.
The update impacts over 13 million vehicles in operation (VIO) for spark plugs and nearly 4 million parts in operation (PIO) for oxygen sensors.
The carry forward spark plug coverage has resulted in an additional 893 applications representing 13.1 million vehicles as identified in both NGK and customer catalogs. 97% of this new coverage is in late model applications from 2016 – 2021, the largest segment impacting 416 new domestic applications which account for 7.3 million vehicles. 4.2 million Asian and 1.5 million European VIO have also been added.
The majority of the VIO gain for spark plugs was in the NGK Laser Iridium line, which now covers an additional 10.9 million vehicles.
“A majority of these increases represent a large volume of coverage for domestic applications,” says Mike Burchi, senior product manager. “People often have the misconception that NGK is primarily an import provider, which is clearly not the case. This is yet another instance which demonstrates NGK’s leadership, presence and reach.”
For oxygen sensors, the carry forward coverage brings an extra 3.7 million PIO for model years 2015 – 2021. Vehicle origin coverage is 836,000 domestic, 2.7 million Asian and 214,000 European applications.
For more information, see www.ngksparkplugs.com.