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Victor Reinz Brand Gets Bolstered by Dana in North America

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Victor Reinz has more than 30,000 SKUs globally with a focus on problem-solving applications.

Dana Inc. has made a significant commitment to the Victor Reinz brand to ensure that the highest quality innovative sealing technologies are available to the North American aftermarket.

“With more than 30,000 SKUs globally and a focus on problem-solving applications, Victor Reinz is well positioned to lead the way as the premier aftermarket gasket and sealing provider in North America,” says Dan Griffin, senior director, aftermarket and digital solutions for Dana. “Dana has built in the required infrastructure and inventory, established direct-supply capabilities, and put an experienced management team and support staff in place to serve Victor Reinz customers and enhance their brand experience.”

Dana’s engineering footprint can be found on virtually every vehicle platform manufactured, and the company leverages the design, material, manufacturing and testing technologies gained through its original equipment experience to develop Victor Reinz aftermarket offerings. 

By employing computer-aided engineering, development and predictive tools, rapid prototype manufacturing, and product validation, Dana engineers can effectively simulate how gaskets will perform in service. 

Dana has also made an investment in inventory to meet growing customer demands and was recently presented with the Epicor Receiver’s Choice Award for supplying high-quality content, digital assets, and other customer specific formats to meet ACES and PIES industry standards.

“The Victor Reinz brand benefits from the strength of more than a 100 years of expertise,” continues Griffin. “With these recent investments in inventory and infrastructure, coupled with enhanced marketing, training and technical support, Victor Reinz will continue as the trusted brand of choice for professional technicians well into the future.” 

For more information about Victor Reinz, visit

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