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SEMA Announces This Year's Launch Pad Winner

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Roland Hence, founder and director of FrontLane Inc., was named winner of the eighth annual SEMA Launch Pad, presented by the SEMA Young Executives Network (YEN), during this week's SEMA360.

Hence successfully pitched his invention - Emergency Brake Light, a wireless, battery-powered brake light that pulses eight, ultra-bright LEDs under extreme braking situations - to a panel of industry experts.

He will receive a prize package that includes $10,000 to be used to benefit his business, among other items.

This year's Launch Pad contest, which is open to innovators and entrepreneurs between the ages of 18 and 39, drew more than 80 applicants.

With more than 80 applicants, the Launch Pad competition concluded with Hence pitching his invention to a panel of industry experts against the five finalists at the Petersen Automotive Museum. His winning product is a new technology for all vehicles.

“As an entrepreneur, you dream about this moment. I am incredibly proud of my team and grateful to SEMA for the platform to showcase our hard work and life-saving product,” said Hence. “I hope that with this incredible result we can take a meaningful step toward reducing rear-end crashes.”


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