Integrated Supply Network (ISN), an international distributor of automotive tools, garage equipment and supplies, reports Pete Peterson has joined its executive leadership team as chief commercial officer. He will assume responsibility for U.S. sales and marketing.

Peterson brings a wealth of experience from several global, Fortune 500 companies including Tech Data, Brocade & Xerox where he has served as an executive leading sales, marketing and operations business units.

“Pete brings strategic vision and proven leadership from his past experience with growing companies.  We are pleased to have him assume the CCO role,” said Tim Kolbus, CEO, ISN. “Pete’s strategic management mindset will continue to support ISN’s strong growth trajectory.” 

In his new role, Peterson will be focused on the growth of Integrated Supply Network’s multi-channel sales strategy. ISN has 11 distribution centers across the country delivering a wide line of products within two days to 98% of the U.S. “while continuing to also develop its digital presence to serve its customers with timely promotions, easy online ordering, and impeccable customer service,” the company says.

“ISN is the market leader and for good reason. They have continued to innovate and deliver during arguably one of the most challenging economic periods ever,” said Peterson. “While some companies encountered significant headwinds, ISN rallied and through teamwork and strong execution delivered growth in new digital strategies, virtual customer engagement and strategic sales initiatives.” 

For more information, see www.isnweb.com.