Continental Updates ATE Brake Fluid Packaging
Continental Commercial Vehicles & Aftermarket has updated the packaging design for the ATE Brake Fluid line.
The portfolio includes ATE Super DOT 5.1, ATE SL.6, ATE SL, and ATE Typ 200 Brake Fluids. The new packaging scheme features a bold look with vibrant graphics, strong ATE branding, and clear product identification and application designation.
Dan Caciolo, head of product management for Continental Independent Aftermarket Powertrain & Brake Systems, says, “We’ve changed the package design of our brake fluids to create a stronger continuity for the entire line and make it easier for our customers to recognize our high-quality products and branding. But of course, only the packages have changed. The ATE brake fluids inside are the same performance-proven formulations preferred by OEMs and professional service technicians alike.”
ATE Brake Fluids are formulated to meet specific vehicle performance and safety requirements. ATE Super DOT 5.1 Brake Fluid has a high wet boiling point of 356 degrees F and viscosity even in extreme cold operating conditions. ATE SL.6 Brake Fluid is the brake fluid replacement for ESP, ABS, and ASR electronic brake systems. ATE SL Brake Fluid is made for hydraulic brake and clutch systems. And ATE Typ 200 Brake Fluid features a special formula for the demands of high performance and racing applications.