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Auto-Wares Tech Expo Goes Virtual

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The Auto-Wares Group of Companies virtual Tech Expo will take place February 11-13, and for the first time in the expo’s 22-year history, Auto-Wares is hosting it virtually.

“A virtual show allows more industry professionals to take advantage of valuable training sessions,” said Todd Leimenstoll, CEO of Auto-Wares Group of Companies. “Education and training are critical considering the rapid changes happening in vehicle technology. Auto-Wares has worked hard to create sessions that are engaging, fun, and offer real business value to attendees.”

Tech Expo offers automotive service and parts professionals training, networking and parts experience. Typically held in person in Grand Rapids, Mich., each February, the 2021 event will be streamed online. The easy-to-use platform enables attendees to watch from their desktop or mobile devices and features options for 1-on-1 supplier appointments, a video booth show, in=session chat and hundreds of resources and links.

This year’s event includes 44 seminars from some of the best trainers in North America, including Jeff Cowan of ProTalk (offering service advisor training), John Thornton of Mobile Diagnostics Business (discussing engine mechanical and fuel trim diagnostics) and Steve Trapp of Axalta (presenting on improving body shop sales mix). The digital exhibitor booth show will feature networking with more than 100 suppliers and more than $40,000 worth of prizes. As of early February, Auto-Wares had already registered 2,600 automotive professionals. The company expects attendance to top 3,000. Following the live event, training replays will be available to attendees for 90 days, until May 10.

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