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Dayco Adds to Product Management, Engineering, Sales Teams

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Dayco has added five industry veterans to its roster.

Dayco has added to its bench of aftermarket expertise in product management, engineering and sales with five new hires.

Fernando Montano joins Dayco as regional sales manager, while Brent Cressman has joined the company as regional business development manager, heavy-duty.

Jon Crawford has been named product manager, hydraulics. Cody Colter and Hassan Mourad has been named product evaluation engineering technicians. 

Montano joins Dayco with a proven 20-year track record of growth and strategic relationship building. He will be responsible for cultivating connections with program groups, jobbers, warehouse distributors and repair shops "to ensure Dayco is providing leading-edge products and solutions and meeting market needs," according to Dayco officials.

Brent Cressman has 10 years of experience driving sales and improving overall operations in the heavy-duty aftermarket and "will utilize his deep industry expertise to build relationships throughout the supply chain, coach and train counter people on the benefits of Dayco products and help build strategies that optimize sales and performance."  

In his role as product manager for Dayco's hydraulics business, Crawford will be responsible for accelerating speed to market on new industrial and transportation products.

He "brings more than a decade of real-world product management experience to Dayco, where he works closely with sales, engineering, manufacturing, purchasing and logistics to add the right Dayco fluid power products and part numbers to help customers maximize market penetration," say Dayco officials.

Colter and Mourad both join Dayco as product evaluation engineering technicians.

"With bumper-to-bumper automotive knowledge, Colter and Mourad are responsible for product testing, measurement and evaluation, competitive benchmarking, data analysis, catalog research, training support and more.

"Located at the company’s Roseville technical facility, they both work closely with Dayco product, marketing and sales teams to ensure the company delivers best-in-class product validation and customer satisfaction in core product categories." 

"Over the past 18 months, we’ve focused on growing our talent base in North America by honing in on the best of the best in several functional areas, including product management, marketing, engineering and sales,” says Tom Tecklenburg, vice president, NA aftermarket, Dayco.

“By recruiting industry professionals like Fernando, Brent, Jon, Cody and Hassan, we continue to build a best-in-class team capable of more effectively bringing to market new innovations and collaborating with our customers now and into the future.” 

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