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Jim Holik Promoted to Director of Marketing for Alliance

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Jim Holik

The Aftermarket Auto Parts Alliance has promoted William (Jim) Holik to the director of marketing. Jim continues to lead the creative design, communications, content development and branding efforts for Auto Value and Bumper to Bumper. 

“Jim has taken our marketing efforts to the next level these past four years,” says JC Washbish, vice president of sales and marketing, Alliance, “He has completely overhauled our SEO, locator services and reputation management strategies. Earlier this year we launched our Alliance Connect platform which Jim played the critical role of content design architect. In addition to that – he helped the Alliance to successfully navigate the unique opportunities of taking several of our critical shareholder meetings virtually. I can proudly say that our Alliance virtual meetings stood out in a time of the standard Zoom call.”

Holik joined the Alliance as digital content manager in July 2017 and was promoted to creative marketing manager in 2018. In his new position as Director of Marketing, he will be responsible for the brand and content strategy of the Alliance. He will also develop marketing content for Alliance communications, training, promotions, produce the run of show for Alliance meetings and the Alliance’s upcoming 2022 Aftermarket Jackpot: High Stakes Edition Convention in Las Vegas. 

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