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ZF Aftermarket Launches TRW Electric Blue Brake Pad Lineup

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ZF Aftermarket displayed the TRW Electric Blue brake pad at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

ZF Aftermarket displayed the TRW Electric Blue brake pad at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

With reduced noise and vibration, and reduced dust and emissions, Electric Blue is sustainable and commits to protecting the environment while meeting consumer needs, the company said. Electric and hybrid vehicles are here to stay. Over the coming years, you will likely see increasing numbers of them rolling into repair shops, according to ZF Aftermarket.

“We see the world evolving as a collective toward environmental consciousness – which is why we adapt,” says Mark Cali, head of ZF Aftermarket, IAM, United States and Canada. “Our product quality, safety and expertise apply to this first-of-its-kind product line and will continue to exceed market expectations. The TRW Electric Blue Brake Pad is just part of another automotive revolution for our industry, and the recognition received as the Best New Hard Part at this year’s AAPEX supports that direction. I speak on behalf of the whole ZF Aftermarket team, and say thank you for this award.”

The increasing demand for electric vehicles in the market is what has driven the development of the Electric Blue brake pad - offering 79 SKUs, covering 37 vehicle applications, and growing. Electric Blue can be fitted on most electric/hybrid vehicles in the U.S., the company said.

For more information: www.trwaftermarket.com/itsaboutthepart.

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