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Autolite Brings Back Classic Character

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Autolite announced that it will re-introduce Autolite Annie, an iconic figure from the brand’s history, with the launch of a brand-new virtual garage.

Autolite announced that it will re-introduce Autolite Annie, an iconic figure from the brand’s history, with the launch of a brand-new virtual garage. Annie’s Garage will feature ignition-focused automotive tech tips in an interactive online experience, and Autolite will celebrate the grand opening with the Annie’s Goodie Giveaway series.

“Gearheads are tough, knowledgeable and straight-shooting, and Annie is a great reflection of the community,” said Carl Weber, senior marketing director, First Brands Group. “Annie’s Garage will be an informative, engaging resource to help DIYers tackle their ignition challenges with ease.”

Visitors to Annie’s Garage can navigate through guides on torquing, metallurgy selection, how to spot fouling and a variety of other spark plug topics. Participants will qualify for Annie’s Goodie Giveaway.

To experience Annie’s Garage, enter Annie’s Goodie Giveaway and learn more about Annie, visit AutoliteAnnie.com, starting Nov. 15.

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