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Aftermarket Auto Parts Alliance Hires Nicole Paschall in Communications

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The Aftermarket Auto Parts Alliance Inc. announced it hired Nicole Paschall as director of communications and engagement.

The Aftermarket Auto Parts Alliance Inc. announced it hired Nicole Paschall as director of communications and engagement.

“Bringing Nikki Paschall onboard in this new position within the Alliance is a win for our headquarters office as well as for our current and future shareholder members,” said JC Washbish, vice president of sales and marketing. “Nikki has over a decade of industry experience and a proven track record of success.  We are excited to welcome her to the team and for her to contribute to the Alliance membership with her efforts.”

Paschall was most recently the director of marketing for HDA Truck Pride. She holds a BA in Automotive Marketing & Business Management from Northwood University.

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August 2020

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