AAPEX 2012: Trico presents latest wiper products

Oct. 31, 2012

Trico Products is presenting the company’s latest series of technologically advanced wiper products and high-impact customer support programs at the 2012 Automotive Aftermarket Products Expo (AAPEX), booth #3038.

Trico is showcasing its Trico Ice, its latest development in an extreme winter weather blade and its Trico Force blade, a high-performing beam blade. Both are engineered with superior materials and structure designed for maximizing safety in today’s most severe driving environments, the company notes.

Trico also is displaying the Trico Exact Fit Factory Replacement Center and Trico InSites program to encourage drivers to change their wiper blades more frequently by making it easier to identify and install the proper blade for their vehicle.

“For over 90 years, we have worked to make driving safer, and innovation has always driven everything we do,” says Rick Stempien, vice president of sales and marketing. “We have a passion for developing new ways to improve visibility and creating original programs that can help consumers quickly and easily find the wiper that best suits their needs.”

Trico Ice: Now available, the new Trico Ice blade is ruggedly constructed with the necessary protective elements for a winter wiper, while incorporating the newest improvements made in wiper components. Its unique one-piece flexible structure conforms to windshields to distribute even pressure for a clear wipe. The blade is designed with a form-fitted boot that guards critical wiper components, yet allows complete flexibility, while Teflon surface protector on treated rubber resists tearing and ripping in sub-zero temperatures.

Trico Force: The Trico Force blade features the VorTec aerofoil, which controls airflow and transfers wind force downward to provide contact between the wiper blade and windshield. With a robust superstructure for durable, all-weather performance, this swept-wing spoiler slices through turbulence caused by cross winds, buffeting truck winds and general traffic disturbances to deliver a flawless wipe and excellent visibility.

Trico Factory Replacement Center: The Trico Exact Fit Factory Replacement Center features a complete line of beam, hybrid, conventional and rear blades that provides coverage for 99% of vehicles on the road today.  Because of Trico’s close relationship with OEMs, Trico Exact Fit blades offer the fit, form and function of original equipment right out of the package.

Trico InSites: Trico InSites is a comprehensive program that uses smartphone scan tags to streamline wiper options and direct consumers to the correct models available for their vehicle. This feature will also display performance benefits of Trico wiper lines and installation videos, to help customers in every step of the purchasing process. It is a wide-ranging marketing program that consolidates the company’s advertising, packaging, merchandising and website into one powerful sales tool for retailers.

For more information, see www.tricoproducts.com.