Need a lift? Rotary/Forward/Direct Lift train ALI candidates

Jan. 7, 2013

Rotary Lift, Forward Lift and Direct Lift, the lift brands of Vehicle Service Group (VSG), welcomed 75 lift inspector candidates to Madison, Ind., last week for factory training to prepare them to take the Automotive Lift Institute (ALI) Lift Inspector Certification Program pre-course examination.

VSG says it is the first lift manufacturer to provide this training to its distributor network. Attendees came from 36 lift service companies located in 24 states.

“Factory training is not a requirement of the ALI Lift Inspector Certification Program,” explains Ron Lainhart, Rotary Lift parts and service manager. “But education is one of the defining factors in making ours the strongest lift installation and service network in North America.

“We are taking extra steps to support Rotary Lift, Forward Lift and Direct Lift distributors who have committed to getting their lift inspectors certified. We believe this will allow them to better serve our mutual customers: the shops and technicians who depend on their lifts every day.”

Lift inspection has long been a focus at VSG. Rotary Lift invested heavily in a multi-year Inspect to Protect™ campaign highlighting theimportance of regular lift maintenance and inspections. Lainhart; Bob Ford, Rotary Lift customer service manager; Paul Lee, Rotary Lift sales heavy-duty support; and Josh Scroggins, Forward Lift product support; have helped develop the ALI Lift Inspector Certification Program, serving on the Pilot Group and being named Factory Designated Trainers.

For more information about VSG, visit or call (800) 640-5438. Learn more about Rotary Lift at, Forward Lift at and Direct Lift at