Shell to Spotlight Products at SEMA Show

Oct. 2, 2019

Shell Lubricants is is holding a stage event on November 5 at 11 a.m. at the Specialty Equipment Marketers Association (SEMA) Show in Las Vegas.

Well-known vehicle modifiers John Hennessey and Tommy Pike are taking the stage with two Shell executives to talk about the things to come at the Shell “Pioneering Performance” Experience.

Speakers Carlos Maurer, vice president of Shell Lubricants, and Patty Lanning, general manager of North America marketing of Shell Lubricants, will join Hennessey, owner of Hennessey Performance; and Pike, owner of Tommy Pike Customs, to discuss Pennzoil’s newest products to join the company’s made from natural gas, full synthetic line up.

The four new motor oils include Pennzoil Extended Care, Pennzoil Start Stop Protection, Pennzoil Maximum Power and Pennzoil Hybrid.

Next will be a discussion on Shell Rotella Gas Truck, a full synthetic engine oil, which provides extreme protection for towing and hauling for gasoline-powered pickup trucks and SUVs. The oil, from the makers of Shell Rotella heavy-duty diesel engine oil, offers the protection these engines need in three viscosity grades: 0W-20, 5W-20 and 5W-30.

WHERE:

2019 SEMA Show, Las Vegas Convention Center

Shell “Pioneering Performance” Experience (Silver Lot, Booth #60003)

Here’s the company’s full schedule at the SEMA Show:

Tuesday, Nov. 5

11 a.m. – 11:15 a.m.

Shell innovations SEMA kick-off: Pennzoil Designed for your Drive and Shell Rotella Gas Truck

  • John Hennessey, Tommy Pike, Carlos Maurer, vice president of Shell Lubricants and Patty Lanning, general manager of North America Marketing of Shell Lubricants

Official press conference - Quaker State and Lowrider charity build unveil

12:30 p.m. - 1:20 p.m.

  • Joe Ray, editor-in-chief, Lowrider magazine; John Chiboroski, influencer and grassroots marketing manager, Shell Lubricants

Influencer group autograph signing

3 p.m. – 3:30 p.m.

  • Joe Ray, editor-In-chief, Lowrider magazine
  • Tommy Pike, owner of Tommy Pike Customs
  • John Hennessey, founder and president of Hennessey Performance Engineering (HPE)
  • Leah Pritchett, Matt Hagan, Antron Brown & Ron Capps, Don Schumacher Racing

Wednesday, Nov. 6

11 a.m. – 11:15 a.m.

Shell Rotella Gas Truck and The Fast Lane Truck

  • Megan Pino, Global Brand Manager Shell Rotella, Shell Rotella & Shell Rimula,
  • Nathan Adlen, Senior Presenter & Editor at The Fast Lane Truck and Andre Smirnov, Managing Editor at The Fast Lane Truck

Official press conference – Shell Rotella and John Hennessey showcase the Goliath

Noon – 12:15 p.m.

  • John Hennessey, founder and president of HPE and Patty Lanning, vice president for North American marketing, Shell Lubricants

Official press conference - Pennzoil and John Hennessey showcase Jeep Maximus

12:15 p.m. – 12:30 p.m.

  • John Hennessey, Founder and President of HPE and Patty Lanning, vice president for North American marketing, Shell Lubricants 

Influencer group autograph signing

1 p.m - 2 p.m.

  • Joey Logano, NASCAR driver of the #22 Team Penske Ford Mustang, reigning Monster Energy NASCAR Cup Series champion
  • Simon Pagenaud, IndyCar driver of the #22 Team Penske Chevrolet
  • Ashley Koester-Corzine & Adam Koester, Koester/Corzine Racing
  • Craig Jackson, CEO of Barrett Jackson

Shell V-Power NiTRO+ cocktail party

4 p.m.

  • Heather Storm, TV personality and Sarina Arnold, senior engineer fuels technology at Shell

To celebrate the launch of the new Shell V-Power NiTRO+ fuel formulation, Shell is hosting an exclusive themed cocktail party with a notable mixologist to showcase the innovation and science in how vehicles using the product have maintained their performance, keeping them running like new for longer.

Thursday, Nov. 7 

Official press conference - Pennzoil and Barrett-Jackson debut the Green Hornet

Noon – 12:50 p.m.

  • Craig Jackson, CEO of Barrett-Jackson and a Shell executive

Influencer group autograph signing

2 p.m. - 2:30 p.m.

  • Jimmy Houston, Pro Angler, “America’s Favorite Fisherman”
  • Jeff Allen & Meg Bailey, Flat 12 Gallery
  • Neil Tjin, Neil Tjin Edition Road Show
  • Vaughn Gittin Jr., professional drifter