To bring awareness to its expanded product line, Akebono Brake Corp. has kicked-off its “The Hardware You Need, With the Brakes You Trust” campaign.
The line now includes over 400 part numbers with premium 301 stainless steel abutment hardware. Print and digital advertisements, literature and give-a-ways all point to a new dedicated website landing page that includes detailed information with part number tables for the changes that are taking place, says Edward Gerhardt, marketing and data services manager at Akebono.
“The information on our website talks specifically about the 192 numbers that were added last December and impacted by the transition,” says Gerhardt. “The web page and information contained within is designed to be usable for Akebono consumers at all levels; distributors, jobbers, professional installers, and even the do-it-yourselfers.”
Akebono is also planning to closely tie the campaign into the 2019 Automotive Aftermarket Products Expo (AAPEX) event, where it will be presenting on the main floor in booth # 843. Highlights include customized booth graphics, product displays, literature and a contest for qualified attendees.
“We welcome everyone in attendance to stop by and check it all out; talk directly with Akebono engineers, product managers or sales personnel,” says Gerhardt. “All eligible on-site participants who enter the contest will be given the opportunity to guess the quantity of premium 301 stainless steel pieces that are contained in the large on-floor display.”
At least one grand prize of a $500 gift card will be given away (multiple correct answers or closest without going over ties will all get $500), as well as 25 five runner-up prize packs that include a high-quality insulated mug and an assortment of Akebono branded swag..
Additionally, all entrants also will be eligible to win a $500 gift card awarded in a random drawing.
The product awareness campaign will continue through the end of the year and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.
For more information, see https://akebonobrakes.com/hardware.