Rotary to Release Four New Products at SEMA 2023

Oct. 18, 2023

The Rotary brand from Vehicle Service Group (VSG) has announced it will be attending the 2023 Specialty Equipment Market Association (SEMA) show in Las Vegas, Nev.,  and will unveil new products.

The company says it plans to showcase its commitment to “serving the shop” through a comprehensive array of “cutting-edge” solutions for the future of automotive service trends.

New products include the Rotary SPOA10-AV with All-Vehicle Lift arms, which accommodates all vehicles up to 1,000 pounds; the Mobile ADAS Calibration System, a portable advanced driving assistance calibration system; the LT35A Lift Table, which will be available in 2024 and can lift up to 3,500-pounds; and the RT30 Repair Table, which is made to sit on the LT35A lift table and help technicians lift heavy objects.

Rotary will be located at booth #36017 in the Las Vegas Convention Center and will have industry experts perform live product demonstrations, answer questions, offer special show pricing and more.

“This year’s SEMA show is an ideal opportunity for professionals and enthusiasts from across the industry to see how Rotary is serving the needs of their shop and helping them stay ahead of critical automotive trends and challenges,” says Tim Vaughan, vice president of sales for VSG Americas.

“Our continued focus on innovation since 1925 allows us to provide best-in-class equipment and solutions supported by an industry-leading distribution and service network. We’re looking forward to meeting with our partners and customers and excited to debut game-changing equipment that will keep shops competitive amidst a constantly changing landscape.”   


Aisin Aftermarket
The Transfer Case Bearing Kits include assemblies for Toyota 4-Runner, Tacoma and Tundra.