NGK Spark Plugs (U.S.A.) Inc. announced that effective April 1, 2023, the company name will become Niterra North America Inc. NGk's global brand, NGK Spark Plug Co. Ltd., will also go by Niterra North America Inc.
The name change, announced late last year, will include a new corporate logo and identity as the organization follows a strategy to “unify the global brand and promote efforts to transform the organization's business portfolio,” according to NGK officials.
"It is an exciting time in the long and storied history of NGK Spark Plug., Ltd.," says Michael Schwab, president and CEO, NGK.
"We are becoming an increasingly progressive corporation as we strive to meet our vision for the future. A future where we expand our core ceramic technologies, explore capabilities beyond our traditional areas, and challenge ourselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society."