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TOPIC : promotion


Mahle Launches 'The Choice of Champions' Technician Promotion

Mahle Aftermarket Inc. has kicked off its “Mahle: The Choice of Champions” sweepstakes.


Federated Auto Parts Names New President

Following the year-end retirement of its longtime CEO Rusty Bishop, Federated Auto Parts has promoted Sue Godschalk to president, it was announced today by Larry Pavey, who has assumed the role of CEO of Federated.


Mahle Aftermarket Awards Dodge Challenger to Grand Prize Winner

Jim Pickles, a technician at J and J Automotive Inc. in Rhinebeck, N.Y., was the grand prize winner of the 2019 Mahle “Drive With the Original” promotion. He was awarded a Petty’s Garage supercharged Dodge Challenger on the first day of this year’s Automotive Aftermarket Product Expo (AAPEX) in Las Vegas.


National Pronto Association Announces Leadership Change

National Pronto Association reports Bill Maggs, president and CEO, has accepted a position with Pronto member Parts Authority and Robert Roos, the organization’s vice president of sales and marketing, has been named president.


Mahle Kicks Off 4th Tier of Race Promotion

Mahle Aftermarket North America recently launched the fourth tier of its “7 Reasons” promotion, offering participants the opportunity to win the "Get to the ‘Start’ing Line!” grand prize package.


Golden Named Director of E-Commerce for Alliance

The Aftermarket Auto Parts Alliance has promoted Jimmy Golden to director of e-commerce solutions.


KYB Brings Back 'Feeling is Believing' Consumer Rebate Promotion

KYB Corp.’s consumer rebate promotion, “Feeling is Believing,” is returning this fall. It will run through August and September and offers motorists a rebate up to $100 when they choose to maintain their vehicle with KYB products.


Dayco Names Joel Wiegert CEO

Dayco has named Joel Wiegert chief executive officer. He will be responsible for the global operational performance and strategic direction of Dayco. Wiegert also has been named as a member of Dayco’s board of managers. 


Dayco Names VP of Sales & Marketing

Dayco Products LLC has announced the appointment of Mike McTeer as vice president of sales and marketing for the U.S. aftermarket. 


Rebate From Purolator Encourages Drivers to Replace Air and Cabin Air Filters this Summer

Purolator Filters LLC will launch a national promotion that will run from July 1 through Aug. 31, 2019, across the United States and Canada. It is designed to reward customers for purchasing Purolator filtration products and help automotive retailers and installers drive additional sales. 

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