Permatex has named Courtney Riley marcom manager. She will be responsible for managing overall marketing communications, including new product introductions, advertising campaigns, promotional support programs, marketing research and trade shows.
Permatex announced that it now offers a tag team of battery protection products, Permatex Battery Cleaner and Permatex Battery Protector & Sealer.
Permatex says it launched a major new packaging initiative for its adhesives, sealants, gasketing and service products to make it easier for consumers to recognize the brand and identify the product they need.
Permatex says its new Permatex single-use Rotor Cleaning Wipe towelette makes it easier to clean and prepare new brake rotors for installation.
Permatex received an award for excellence in business-to-business communication at the 2013 Automotive Aftermarket Products Expo (AAPEX) Nov. 5-7 in Las Vegas.
Permatex Fast Orange hand cleaner now incorporates MircroGel technology, a polymer emulsion synthetic solvent that eliminates the need for citrus (orange oil) or petroleum base solvents, while continuing to deliver effective cleaning power.
Permatex has introduced four of its most popular products in new half-ounce sizes designed for single applications and small-scale jobs.
Permatex says its Spray Nine Summer Challenge Sweepstakes promotion is designed to raise awareness of Spray Nine’s renowned capabilities and its nine different uses.
Permatex Fast Orange Hand Cleaner now incorporates MircroGel Technology, a polymer emulsion synthetic solvent that eliminates the need for citrus (orange oil) or petroleum base solvents, while continuing to deliver effective cleaning power.
Permatex is conducting an online promotion for its gasketing product, the Right Stuff 1 Minute Gasket Maker, featuring a new video and customer sweepstakes.
Sign up for a FREE subscription to Auto Service Professional magazineSubscribe