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The Specialty Equipment Market Association continues to plan for an in-person 2020 SEMA Show, but organizers also are watching a spike in coronavirus cases in Las Vegas and working on a virtual element to meet the demand of international attendees who may face travel restrictions.

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Face Coverings Will Be Mandatory at SEMA Show

Attendees of this year’s Specialty Equipment Market Association Show will be required to wear face masks or face shields as part of the association's COVID-19-related safety plan. 

SEMA Report Looks at Retail Sales Trends

Specialty aftermarket equipment retail sales will most likely be down 12% in 2020 due to the COVID-19 crisis, according to the new 2020 Specialty Equipment Market Association (SEMA) Market Report.

Rancho Sponsors High School Auto Shops Through SEMA Vehicle Build Program

Rancho has sponsored the automotive programs at C.D. Hylton High School, Woodbridge, Va., and R.L. Turner High School, Carrollton, Texas, through the 2019 Specialty Equipment Market Association (SEMA) High School Vehicle Build Program, a new education and youth engagement program aimed at increasing automotive customization curriculum in high school automotive technology programs nationwide.

Latest Technologies Will be on Display at AAPEX 2019

The rapid changes and transformation taking place in the $1 trillion high-tech global automotive aftermarket industry will be in the spotlight at this year's Automotive Aftermarket Products Expo (AAPEX 2019) as attendees experience new product introductions, advanced training, and current and futuristic technology demonstrations. The event will be held Tuesday, Nov. 5, through Thursday, Nov. 7, at the Sands Expo in Las Vegas.

Registration Opens for SEMA Battle of the Builders

Builders who have a car or truck displayed at the 2018 Specialty Equipment Market Association (SEMA) Show, held Oct. 30-Nov. 2 in Las Vegas, can bring added exposure to their vehicles and the products that make their builds unique by entering the SEMA Battle of the Builders competition online.

SEMA to Induct Industry Leaders into Hall of Fame

Donnie Eatherly, Ed Pink and Chris Thomson will be inducted into the Specialty Equipment Market Association’s (SEMA) Hall of Fame during the SEMA Installation and Gala on Friday, July 20, at the Hilton Los Angeles/Universal City in Los Angeles.