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Trico Products

Trico to sponsor Woodward Dream Cruise

Trico Products Corp. has partnered with Advance Auto Parts for the second year as a gold sponsor for the 2015 Woodward Dream Cruise held Saturday, August 15, in the Metro Detroit area of Michigan.

Trico Products partners with Crowne Group LLC

Trico Products Corp. has signed a definitive agreement under which Crowne Group LLC will acquire the company from funds managed by Kohlberg & Co. L.L.C.  Trico will maintain its headquarters in Rochester Hills, Mich., and the current management team, led by Lou Braga, president and CEO. Terms of the transaction were not disclosed.

Trico Products offers Canadian Application Guide

Trico Products’ 272-page Canadian Application Guide for 2014 is now available. Specifically designed for automotive technicians, counter professionals and consumers, the guide provides details in English and French on all TRICO products, which are listed by product line, vehicle year, make and model.