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Mahle Kicks Off 4th Tier of Race Promotion

Mahle Aftermarket North America recently launched the fourth tier of its “7 Reasons” promotion, offering participants the opportunity to win the "Get to the ‘Start’ing Line!” grand prize package.

Parts Plus Driver Wins NHRA Top Fuel Title

The Automotive Distribution Network reports Parts Plus driver Clay Millican won Monday’s rain-delayed 30th annual Menards NHRA Heartland Nationals in Topeka, Kan., earning the second national event title of his Top Fuel career and his first in the 2018 NHRA Mello Yello Series.

Federated Renews Sponsorship of Ken Schrader Racing

Federated Auto Parts has renewed its sponsorship of Ken Schrader Racing for the 2018 season, reports J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. This will be the 19th consecutive year that Federated has partnered with Schrader and his racing teams.

Ford to Expand Line of Omnicraft Parts

Since its January 2017 launch, Ford Motor Co. has introduced more than 2,500 Omnicraft non-Ford vehicle replacement parts numbers. It also has twice sponsored the Wood Brothers’ No. 21 NASCAR Ford Fusion race car.