First Brands Group LLC will introduce a new customer program at the upcoming Automotive Warehouse Distributors Association (AWDA) virtual event and will make a $500 donation to the University of the Aftermarket Foundation.
“We recognize that the future of our industry is dependent upon having skilled professional technicians to keep motorists on the road,” says Glenn Barco, vice president, sales, First Brands Group.
“We are looking forward to meeting with our valued customers during AWDA and presenting our portfolio of industry-leading brands to them. As a thank you, we will make a donation to the University of the Aftermarket Foundation in the name of each customer who takes on a new line by March 31.
"This program gives us the opportunity to help our customers grow their businesses and strengthen the technician community at the same time.”
“The University of the Aftermarket Foundation relies on the generosity of industry partners to support our mission of funding scholarships and educational programs to ensure a knowledgeable, well-trained aftermarket work force,” says Bob Egan, chairman, University of the Aftermarket Foundation.
“We appreciate the innovative way that First Brands Group has found to help us ensure a bright future for our industry through education.”