In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible

With the BNPL (Buy Now Pay Later) movement in full-swing, many industries have already adopted flexible payment options. This includes text-to-pay with online portal options for their customers. In the automotive repair industry, this has not been the case. However, customer demands would suggest that this should be capitalized on.  

There are a variety of ways to approach sales, and while many have varying degrees of success, there are some that can do major damage to your bottom line. While it’s easy to focus on how a selling strategy can boost revenue, many shops overlook that sales tactics also affect customer loyalty.

Every brake job should consist of brake pad and rotor replacement for each axle, as needed, using ultra-premium parts that are designed to work together. 

A deeper looking into what's coming next in automotive financing

If a salesperson and the shop owner can master these three steps, provide clarity on all aspects of the repair and the actual transaction, the customer will trust the salesperson, complete the purchase and return time and time again – enabling your business to thrive both in the short and long-term. 

Each day, installers nationwide have opportunities to add loyal customers and revenue to their business, but by failing to capitalize on these opportunities, installers not only miss out on potential revenue, but the chance to educate customers and build lasting relationships.

Vehicles are getting more expensive to purchase and more expensive to maintain. Since most Americans can’t readily pay for a surprise car-related expense, they need financing solutions.  

Continuation of part 1. Deeper dive into Fuel category and why it is important for your business.

The majority of vehicles on the road today use Electronic Throttle Control (ETC). These systems help improve fuel economy, reduce emissions, protect powertrain components, and provide an overall better driving experience.

Vehicles are getting more expensive to purchase and more expensive to maintain. Since most Americans can’t readily pay for a surprise car-related expense, they need financing solutions.  

Options for your customer to keep up with their repairs and maintenance.

Preventative maintenance services can be low-investment and profitable for shops—but are often overlooked. Why? 

The single tool can be used to better diagnose, troubleshoot and repair all types of vehicles.

The new Trusted Advisor Program from Valvoline is poised to change the way your team sells, communicates and succeeds.

How automating your inspection process can alleviate concerns associated with manual inspections.