To grow during tough economic periods, consistency is key! A strong brand means “earned trust” with all of your customers. This includes maintaining a solid brand, retention & referrals without marketing, providing transparency, and understanding your KPIs from anywhere 24/7.
When parts are engineered to work together, safety, ride comfort and part longevity are all enhanced, so recommending a higher quality brake rotor and brake pad together is the best choice for providing customers with an enhanced braking experience.
With AAPEX’s biggest event in Las Vegas right around the corner (November 1-3), we sat down with Lucas Underwood and David Roman -co-hosts of the Auto Shop Owners Group (ASOG) Podcast, and both shop owners themselves- to discuss the value of training and attending conventions, and how they can help shop owner’s grow their own business.
Ratchet and Wrench sat down with Michael Flink, Director of Sales for Diagnostics, Battery Test, Immobilizer, and Strategic accounts at AUTEL Automotive Intelligence USA, to learn more about the AAPEX Show in Las Vegas Nov 1-3.
Ratchet and Wrench sat down with Kathleen Long, Chief Revenue Officer at RepairPal, and Rick White, Managing Partner at One Eighty Business Solutions LLC, to learn more about the AAPEX Show in Las Vegas Nov 1-3.
The auto industry is not that old when you think about it, and some of the founders and pioneers are still in our midst. As young professionals at AAPEX, we have the ability and privilege to learn from the veterans who are more than happy to share their knowledge and experience with the future of the automotive industry.
Do you know your marketing budget’s Return on Investment (ROI)? And is it money well spent? For many the answer might be no. You have a shop to run and it’s easy for marketing to be put on the back burner, but you could be missing out on major benefits. But by working with a trusted partner like Valvoline, there is a lot to gain.
In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible
With the BNPL (Buy Now Pay Later) movement in full-swing, many industries have already adopted flexible payment options. This includes text-to-pay with online portal options for their customers. In the automotive repair industry, this has not been the case. However, customer demands would suggest that this should be capitalized on.
There are a variety of ways to approach sales, and while many have varying degrees of success, there are some that can do major damage to your bottom line. While it’s easy to focus on how a selling strategy can boost revenue, many shops overlook that sales tactics also affect customer loyalty.
If a salesperson and the shop owner can master these three steps, provide clarity on all aspects of the repair and the actual transaction, the customer will trust the salesperson, complete the purchase and return time and time again – enabling your business to thrive both in the short and long-term.
Each day, installers nationwide have opportunities to add loyal customers and revenue to their business, but by failing to capitalize on these opportunities, installers not only miss out on potential revenue, but the chance to educate customers and build lasting relationships.
The majority of vehicles on the road today use Electronic Throttle Control (ETC). These systems help improve fuel economy, reduce emissions, protect powertrain components, and provide an overall better driving experience.